Post by account_disabled on Dec 28, 2023 3:35:42 GMT -6
What is content marketing? Content marketing or content marketingas its name indicates, is the digital marketing strategy that focuses on the creation and distribution of relevant, creative content focused on your specific audience. In this way, the objective of content marketing is to attract the audience so that they become customers and retain them. At the same time, it has very marked characteristics, such as: It focuses on offering useful information to users. It is not direct advertising, so it is not invasive. The content answers questions and solves problems. Create a positive brand image. In our podcast , we chat in depth about this topic: The difference between traditional marketing and digital marketing In the past, it was enough to put a product on television long enough to convince the public that they needed to purchase it.
Potential customers were passive, like sheep, with few options to choose from within the market. Standing out and selling was not that complicated, just some traditional marketing – such as advertisements or billboards – was enough to make ourselves known. And it is not that traditional marketing technique is bad, as it is still important Phone Number List to this day, but having this strategy alone is no longer enough. The current pace of life warrants the development of new methods that adapt to the new needs of a public that has modernized and receives information from a wide variety of channels, more immediately and with great ease. Times have changed and, with them, so has the public. In the age of the internet, if you are not on virtual social networks, for most people you do not exist.
If your company or business does not have an online presence, it is likely that its reach will be minimal and many potential clients will dismiss it as unreliable. Today, before purchasing any product, the first step is to consult the following: what do they say about it on the internet? What is your online presence? By this we are not only referring to having active social networks, but also the way in which potential clients find you, the ease with which they achieve it, etc. For this it is necessary to develop a digital marketing strategy . If we think about choosing a digital marketing strategy, perhaps we wonder what the first step to take is, in this case we have to think about defining the goal we are looking for and specifying our objectives as a business. We explain how this stage of the process works in the article How to define the objectives in a digital marketing strategy? CTA of the Sal Sol success story But why opt for content marketing.
Potential customers were passive, like sheep, with few options to choose from within the market. Standing out and selling was not that complicated, just some traditional marketing – such as advertisements or billboards – was enough to make ourselves known. And it is not that traditional marketing technique is bad, as it is still important Phone Number List to this day, but having this strategy alone is no longer enough. The current pace of life warrants the development of new methods that adapt to the new needs of a public that has modernized and receives information from a wide variety of channels, more immediately and with great ease. Times have changed and, with them, so has the public. In the age of the internet, if you are not on virtual social networks, for most people you do not exist.
If your company or business does not have an online presence, it is likely that its reach will be minimal and many potential clients will dismiss it as unreliable. Today, before purchasing any product, the first step is to consult the following: what do they say about it on the internet? What is your online presence? By this we are not only referring to having active social networks, but also the way in which potential clients find you, the ease with which they achieve it, etc. For this it is necessary to develop a digital marketing strategy . If we think about choosing a digital marketing strategy, perhaps we wonder what the first step to take is, in this case we have to think about defining the goal we are looking for and specifying our objectives as a business. We explain how this stage of the process works in the article How to define the objectives in a digital marketing strategy? CTA of the Sal Sol success story But why opt for content marketing.