Post by nurnobisorker05 on Feb 26, 2024 22:16:26 GMT -6
It is my turn to convey the value I learned from those responsible for planting, caring for and growing my favorite potatoes. Sabritas ® recognizes the value of people and today names it: The Fourth Ingredient, which, for me, is definitely the most important,” commented Carlos Rivera. Sabritas ® is one of the main promoters of the Mexican countryside and its workers. Sabritas ® potatoes are grown in eight states of the country by Mexican hands, who are responsible for carefully caring for the crops every day to guarantee that the consumer has 100% Mexican potatoes in their hands and grown with sustainable processes.
Over almost 80 years, the brand has generated deep ties with Mexican producers and a value chain that employs more than 40,000 people in the countryside, with whom it works under the contract farming scheme. This scheme allows them to invest in the medium and long term, knowing that the purchase of their harvest is assured. Today, Sabritas ® is the main buyer of potatoes for industrial use in Mexico: each year, the brand buys up to 350 thousand tons of potatoes from Mexican Chinese Australia Phone Number List producers, which is equivalent to 20% of national potato production. Thanks to the Demo Farms program (with which Sabritas ® trains its farmer partners regarding better agricultural practices), in the last two years we have reduced the use of agrochemicals in potato fields by up to 20% . In turn, with the use of high-tech fertilizers with a low carbon footprint, the brand has had 36% fewer greenhouse gas emissions , compared to traditional cultivation techniques.
We are very proud of our product, not only for being one of the favorite snacks of Mexicans but also for all the commitment, dedication and passion that all the people involved put into it to ensure that it is the best possible product before reach the hands of our consumers. Without the expert hands and the love that Mexican farmers give to Sabritas, nothing would be possible. We have the best allies to share the stories of our people: Carlos Rivera and Aislinn Derbez,” commented Hernán Tantardini, General Director of Sabritas ® . “At Sabritas ® we are very proud of our agro-industrial roots and we feel very excited to be able to share, for the first time, these stories with our consumers and in this way make visible our fourth ingredient, the one that is not seen, but definitely felt and made. the difference.
Over almost 80 years, the brand has generated deep ties with Mexican producers and a value chain that employs more than 40,000 people in the countryside, with whom it works under the contract farming scheme. This scheme allows them to invest in the medium and long term, knowing that the purchase of their harvest is assured. Today, Sabritas ® is the main buyer of potatoes for industrial use in Mexico: each year, the brand buys up to 350 thousand tons of potatoes from Mexican Chinese Australia Phone Number List producers, which is equivalent to 20% of national potato production. Thanks to the Demo Farms program (with which Sabritas ® trains its farmer partners regarding better agricultural practices), in the last two years we have reduced the use of agrochemicals in potato fields by up to 20% . In turn, with the use of high-tech fertilizers with a low carbon footprint, the brand has had 36% fewer greenhouse gas emissions , compared to traditional cultivation techniques.
We are very proud of our product, not only for being one of the favorite snacks of Mexicans but also for all the commitment, dedication and passion that all the people involved put into it to ensure that it is the best possible product before reach the hands of our consumers. Without the expert hands and the love that Mexican farmers give to Sabritas, nothing would be possible. We have the best allies to share the stories of our people: Carlos Rivera and Aislinn Derbez,” commented Hernán Tantardini, General Director of Sabritas ® . “At Sabritas ® we are very proud of our agro-industrial roots and we feel very excited to be able to share, for the first time, these stories with our consumers and in this way make visible our fourth ingredient, the one that is not seen, but definitely felt and made. the difference.